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Kim Kar­dashi­an Crit­i­cized For Pro­mot­ing Appetite-Sup­press­ing Lol­lipops

Theo Wargo/Getty Images for Huff­in­g­ton Post

The real­i­ty mogul’s lat­est busi­ness ven­ture is rais­ing some eye­brows.

Kim Kar­dashi­an has made an empire hawk­ing prod­ucts and ser­vices that are meant to “bet­ter” one’s phys­i­cal appear­ance. Whether brand­ing a line of cos­met­ics, or post­ing to social media the ben­e­fits of using a waist-train­er, Kar­dashi­an’s for­tune cap­i­tal­izes on soci­ety’s inse­cu­ri­ties. How­ev­er, her lat­est busi­ness ven­ture is being crit­i­cized for its shame­less pro­mo­tion of shal­low bet­ter­ment.

The Keep­ing Up with the Kar­dashi­ans star shared an image on Insta­gram of her suck­ing on a lol­lipop that appar­ent­ly con­tains appetite sup­press­ing prop­er­ties. Cre­at­ed by a com­pa­ny named Flat Tum­my Co., this prod­uct is designed to be tak­en when expe­ri­enc­ing hunger crav­ings. The post has since delet­ed, but the back­lash remains fer­vent.

Jameela Jamil, an ex-radio host in the UK, took to Twit­ter to slam the mogul for her involve­ment in adver­tis­ing a crooked dietary sup­ple­ment. Jamil harsh­ly exclaims how Kar­dashi­an is a “tox­ic and ter­ri­ble influ­ence on young girls.” The founder of I Weigh, a social media cam­paign geared towards sup­plant­i­ng soci­ety’s focus on their phys­i­cal appear­ance by rec­og­niz­ing their achieve­ments as human beings, fur­ther notes how “this fam­i­ly makes me feel actu­al despair over what women are reduced to.”

The gen­er­al pub­lic has shared sim­i­lar sen­ti­ments on Twit­ter, who are as equal­ly out­raged as Jamil.

 

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