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How To Inspire Your Team To Follow You By Cultivating Movie Hero Traits
All stories, no matter what their culture or how long they've been told, have two things in common: a hero and a journey. A hero with a purpose, overcoming obstacles, learning lessons and, in the end, changing. Especially for the better, if it's an upbeat movie with a Disney ending. We love stories with heroes because they remind us of ourselves. As people, we see ourselves as the hero of our own story, just like Truman in The Truman Show . It's part of our human psyche. So it is easy for us to put ourselves in the shoes of a hero and feel that we too can overcome the obstacles in our lives. In the business world, heroes exist all around us. It could be us, our leaders, colleagues or friends. A hero doesn't need a high ranking headline or a cool headline, but they need to be likable, inspire their team or clients to greater heights, drive sales, strengthen brands and make connections. personal with consumers. Matthew Luhn, former Pixar storyteller and host , knows what it takes to create a great hero.
For more than 20 years, Luhn has worked on Oscar-winning Pixar films, such as Toy Story, Up, and Ratatouille , among dozens of other blockbuster films. In addition to continuing to create heroes in Hollywood, in his “Effective Leadership, As Told by Movie Heroes” keynote, Luhn also shares the five traits needed to create great heroes and leaders in business. Why we love heroes We love heroes not only because they Macedonia Phone Number List ourselves, but also for how the hero makes us feel. Luhn cites the movie La La Land as an example of how heroes take us on an emotional roller coaster. At the start of La La Land , the two heroes are on an upward trajectory to success. The music is catchy. Their joy and expectation of becoming famous releases dopamine into our systems, which increases our focus, makes moments in the movie more memorable, and creates a bond between us and the heroes. In the middle of the film, there is laughter and humor. These funny moments release endorphins into our system, which stimulate our ease with heroes as well as our creativity and focus . Towards the end of the film there are moments of sadness.
Our heroes have setbacks. The young couple separate. The music becomes serious. These sad moments stimulate the release of oxytocin. This chemical helps build empathy with heroes and builds generosity and confidence. By evoking specific emotions at the perfect moments through stories , leaders can also release dopamine, oxytocin, and endorphins in their audience. Which, in turn, can build empathy, creativity, generosity, focus, and trust in their team or client. Cultivate your sympathy According to Luhn, the heroes of films show the same five traits every time: vulnerability, sympathy, vision, structure and teamwork. Of these five traits, the most important for a leader is sympathy. If we don't like a hero in the first 10 minutes of a movie, we're going to lose interest in the movie and stop watching it. Likewise, if a team or client doesn't like their leader, they won't feel inspired to follow them or produce great work. Luhn explains that in order for us to love a hero (or business leader), a hero must do one of three things to create empathy: perform an act of kindness towards a lower status character, share a story of his childhood. , or be the outsider. Perform an act of kindness In the first 12 minutes of a movie, showing your hero an act of kindness towards a lower status character is highly recommended to make audiences like them. In Hollywood, this act of kindness is called "saving the cat". For example, in the movie Aladdin , Aladdin is an arrogant and arrogant street rat. We watch him steal bread and easily outwit his pursuers.
But we don't know if Aladdin is okay yet, not until he's about to eat his stolen bread. That's when Aladdin spots two hungry orphans and hands them the loaf of bread. Now we know that Aladdin is not just an arrogant thief, but a good person with a good heart. He performed an act of kindness towards lower status characters and now we love him. Businesses can also do small acts of kindness by helping the environment, working for social causes, or standing up for the local community. One company that showed kindness was Adidas, when they teamed up with Parley to take plastic waste out of the ocean and turned it into bionic yarn in their high performance Parley shoes. So, by saving the oceans, Adidas becomes a sympathetic hero in the business world. Show yourself child Another great way to get an audience to love a hero is to share a story or image from their childhood. We've all been kids once, so we can easily relate to each other. From Brave , Monsters University , UP , and dozens of other Pixar films, many storytellers use this little trick to get audiences to like the main character. If you really want to do too much, make an orphan of him. When George Lucas wanted to build sympathy for Darth Vader in The Phantom Menace, he showed Vader as a young Anakin Skywalker who loved to build robots and podracers. And yes, he was an orphan. As a leader, you can do the same. Every time you tell a story about something that happened as a child, it shows you that you are open and vulnerable, and therefore more sympathetic.
Always, the company of feminine hygiene products did it with its advertising campaign "Like A Girl". In the commercials, Always not only showed the pure spirit of the children, but they also directly contrasted it with the adults. They first asked the adults to run, throw and fight "like a girl"; then asked the young women to do the same. The adults struggled helplessly, but the kids gave their all and sprinted confidently across the stage. By showing children that they are successful, Always was able to tap into our empathy and create a stimulating message. Play the role of outsider A final way to build sympathy as a hero is to be seen as the underdog. We always support the underdog and sympathize with that hero because we too see ourselves as underdogs at times in our lives. That's why we love Rémy the rat in Ratatouille . As a rat wanting to become a chef, we see Rémy as a great outsider, so we support him. We also like companies that play the role of outsiders. This is why many people have rooted for Apple against IBM, Pixar against Disney and Uber against taxi drivers. No matter what activity you work in, or whatever role you have in a business, you too can be a better hero by developing your liking.