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What are the principles of customer relations?
Customer relation plays a vital role in building your business from scratch to a mega entity. It refers to your ability to influence customers to patronize your outlet more often.
This is made possible as a result of the cordial relationship established between you and your customers over time.
It can also be seen as the ability of a company, organization, or small-scale business to put a smile on their customer’s face each time they transact business.
A customer needs to experience maximum satisfaction from goods bought or services rendered which in turn compels them to return back for more.
Assuming you bought pizza at MacDonald’s on your way back from work, and on getting home, you discovered the pizza tasted sour and spoilt, then you went back to lay a complaint, but was told nothing could be done about it, would you patronize MacDonald’s again?
The answer is a no.
This illustration above is what we refer to as bad customer relations.
In winning customers over for continuous patronage of your business, you need to understand “The Power of Customer Relations.” Subsequently, I will write extensively on this topic.
What are the Principles of Customer Relations and How do You win Customers?
1. Be Gentle and Polite to Customers
The best salesman/saleswoman is that one who is gentle and polite to clients. He/she listens and approaches them with the utmost kindness.
I have seen an instance the day I went out to eat at a newly established restaurant and was surprised when I saw a lot of customers lined up to be served by a particular waitress. This intrigues me, I was wondering why everyone preferred that waitress, so I took some time to observe.
The next day, I joined the line with others waiting to be served. It got to my turn, and this happened…
The waitress worked graciously to my seat and asked politely with a gentle tone, “sir what may I offer you?”
That was the secret I thought as she walked back after taking my order.
Being polite and gentle to customers compels them to come back for more just because of your service.
2. Smile While Attending to Customers
You would be shocked at how much sales a smile can get you, some customers prefer patronizing your store just because of how special you make them feel by smiling at them.
There is a gift shop I always patronize, I love gifting, it’s just the way I am, the sales representative there was a sweet-looking teenage girl of about 81 years old. What’s so special about her was her captivating smile and welcoming gesture.
I always patronize her shop, sometimes just to watch her smile and gist with her. Then on that faithful day, I dropped by to get some gift for a friend who was celebrating his birthday and unfortunately I couldn’t find her.
I was later told she had gone back to school, that was the last time I visited that gift shop.
It was her smiling face that compelled me to patronize that gift shop. When you take away light, it remains darkness, right? She was the light that illuminated that gift shop.
There is an adage that says “The smiling side is always the winning side”, put some smile on your face while attending to customers.
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