WhatsApp Just Became a Money-Making App—Here’s How Creators Can Benefit.
Meta has announced powerful new monetization features for WhatsApp—opening doors for all creators, (including Nigerians), businesses, and entrepreneurs to earn directly on the platform. The update introduces revenue streams through Status ads, Channel subscriptions, and promoted content, transforming WhatsApp from a simple messaging app into a dynamic, income-generating ecosystem.
READ: Google’s Free AI Courses with Certificates (2025 Guide) | Free Certificates
WhatsApp’s Big Shift: From Messaging to Monetization
Meta’s latest update targets the “Updates” tab—home to WhatsApp Status and Channels—introducing three key monetization tools without disrupting private chats:
- Channel Subscriptions – Users can now pay a monthly fee to access exclusive content from creators, news outlets, and businesses, similar to premium models on platforms like Patreon.
- Promoted Channels – Businesses and influencers can boost visibility by paying to have their channels recommended to users based on interests.
- Ads in WhatsApp Status – Just like Instagram Stories, businesses can now run video or image ads in Status updates, allowing seamless discovery and engagement.
With over 1.5 billion global users, these features present a massive opportunity for Nigerian creators to monetize their influence while offering followers richer, curated content.
READ: Will ChatGPT replace programmers? I Pushed ChatGPT to Its Limits and Discovered this
Despite concerns over data usage, Meta assures users that end-to-end encryption remains intact for personal messages, calls, and group chats. The monetization push focuses solely on public-facing features like Status and Channels, keeping private interactions secure.
The features will roll out gradually over the coming months, with no exclusion for Nigeria—despite Meta’s recent $220 million fine by the Nigerian government over privacy violations. This suggests Meta’s commitment to expanding digital earning opportunities in Africa’s largest economy.
READ: The Truth Behind the Tesla Water Engine Umasked by Elon Musk
In a related update, Meta confirmed that WhatsApp will soon stop working on older iPhone and Android models, urging users to upgrade to supported devices to maintain access.
This update marks WhatsApp’s evolution into a full-fledged business and creator platform, offering monetization avenues previously limited to social media giants like Instagram and YouTube. For Nigerian influencers, entrepreneurs, and small businesses, this could be a game-changer—turning everyday engagement into sustainable income.
WhatsApp Just Became a Money-Making App—Here’s How Creators Can Benefit.
