Let’s talk about Funnel in Marketing.
Do you own and run a business?
Do you face different challenges in marketing your products and the services you offer to get more sales?
If that’s the case, this article is meant for you.
Many people in business, both new and experienced have ventured into innovative ways of marketing that have been helpful to attract more customers and clients. One proof of this innovation is funnel marketing.
It was a few years ago that most people realized that the system of an efficient marketing strategy works like a funnel. It starts with a big circular shape and ends with a little hole. It means that you begin marketing your business by reaching out to a wide range of audiences and end up with a few prospective consumers who will potentially purchase the products and services you offer.
You might have heard about marketing funnels before, but do you know what it really means?
Do you have a full grasp of its concept, and how does it work in your business?
You might have heard some people calling it conversion funnel, lead funnel, sales funnel, and many other terminologies you might find comfortable using.
However, one thing is quite for sure, if you’re looking for the best way to double your profit and increase your monthly revenue, a marketing funnel is all you need. To help you out, read this entire article to give you everything you need to know so that you can get started using the most effective funnel marketing that best suits your needs as soon as possible.
What Do You Mean a Funnel in Marketing?
When you use a particular marketing strategy, you have to make sure that you know what you’ll be getting to maximize the benefits you may earn from your business.
You know what? Funnel marketing may sound confusing to you, but as you continue reading this article, you’ll surely find it a piece of cake.
As mentioned earlier, you may have heard different terms that many people use to mean funnel marketing. However, all of them have the same concept and work for the same goal: to make your business successful.
Do you know what the exciting thing about using a marketing funnel in your business is?
It’ll help you use a particular system that tracks the activities of your potential customers online. You can see how your customers manage to decide whether to purchase the product you sell or the services you offer.
On top of that, you would also have an idea of the factors that might make your customers tap the buy button on one of your marketing campaigns. Later, you will know the different important stages of funnel marketing that will significantly help you understand the marketing processes and the engagement of your prospective customers.
It doesn’t end there!
It’s because funnel marketing will help your potential customers share their information for better communication about your offer. You can either receive their names, email addresses, and many other important details that customers want to include.
Want to know the best part of it?
You can now start sending personalized emails to your prospective customers and share everything regarding what you’re currently offering in your business.
Besides that, do you know what part of funnel marketing you’re enjoying at this stage? Of course, it’s email marketing, a popular marketing strategy that has been so helpful to most successful people from different industries, and that’s part of funnel marketing.
Do I Have to Use a Marketing Funnel for My Business?
If you own and run a business, you surely want to increase your profit as your primary objective daily.
But, how can you do it?
Will you need to hire a marketing expert to help you achieve your goal for your business?
The answer is no!
All you need is to exert a little bit of effort without spending so much of your time while using an effective marketing funnel. It’ll give you access to an innovative system that allows you to manage everything in your business with ease and convenience.
Besides that, you can get everything done in the most organized way in dealing with all the marketing strategies you want to employ. You all need to monitor the process of your marketing methods and the engagement of your prospective customers on each marketing campaign you’re currently running online.
Is It Necessary to Use a Marketing Funnel? What Benefits Can I Get From It?
To answer the question if it’s necessary to use a marketing funnel, you still need to answer the question if you have dreams for your business.
If you don’t have anything in mind for the future of your business, you may skip this part or don’t even read the article at all. It’s because the primary objective of this article is to help you grow your business and establish a career in the industry you’ve chosen.
Then, what benefits can you get from using a marketing funnel?
You can find tons of advantages from this marketing trend that you’ll surely enjoy while bringing the products and services you offer to your prospective customers.
What should you do?
You only have to understand the concept of a marketing funnel, establish a clear set of goals, and employ the appropriate marketing strategies based on your objectives. After that, you’ll only have a few steps ahead in achieving everything you want for your business.
Some benefits you can get from using an effective marketing funnel include increasing your sales by converting your leads to valuable consumers and the efficiency of using your time and effort in maximizing the process to your advantage. You’ll surely save your resources with the use of automation that a marketing funnel offers.
Do you know what the best thing about it is?
As you continuously use a marketing funnel in your business, you’ll consequently increase awareness of what you offer, especially to those who don’t know about you and your company yet. As a result, you can establish a reputable brand online and build trust and loyalty among your existing and potential patients.
On top of that, as mentioned earlier, you can monitor the activity and engagement of your customers in your marketing campaigns. Hence, you would know when to make any necessary adjustments in your marketing strategies and what part needs to be removed or improved. Doing so will make sure that you maximize every step you take toward your success and your business.
What are the Important Stages of Market Funnels?
When prospective customers hear about the products and services you offer, they go through different steps until finalizing a decision to make a purchase.
But, what process did your potential customers take before helping you increase your sales?
To answer that question, you have to know the different important stages of a market funnel.
It all starts with brand awareness. As mentioned earlier, it’s one of the benefits you can get while using a marketing funnel. It’s when you bring your products and services online to reach more prospective consumers. In this stage, you’re educating your audience about how products and services work and what benefits they can get from them.
Then, what’s next when your potential customers know about your business?
When you’ve successfully established brand awareness online, the next thing that will happen is that your prospective consumers tend to engage with your marketing campaigns. You’ll now start seeing comments, likes, and even shares from your audience. Your goal here is to respond to them as quickly as possible, making them feel your presence and help them realize that you’re serious about your business.
The great thing about it is that your audience will look for more information about your products and services. In this stage, you’ll be receiving direct messages from your potential customers asking every single detail about your business. Your goal here is to answer all of their questions and provide them with the necessary information they’re looking for as soon as possible.
After that, you’re now in the last stage. It could be that the customer will proceed with making the purchase and processing the payment or move on to looking for other products and offers.
But, whenever a purchase has been posted, that’s another goal you’ve achieved for your business. However, if your prospective customers have changed their minds and declined your offer, your chance of winning over them doesn’t end.
Do you know why?
It’s because you can always make any improvements in your marketing campaigns and apply necessary changes in your marketing strategies. Hence, as your approach is getting better and better every day, your chance gets higher in getting more customers and increasing your sales.
How Can I Create an Effective Marketing Funnel that Increases Sales?
With all of the benefits of using a marketing funnel for your business, as discussed above, you might be asking how to get started.
What is the first step you need to take to begin with this innovative marketing trend?
As mentioned earlier, it all boils down to a set of clear objectives. If you don’t have any of it, it looks like you’re planning to fail at whatever you do in your business. That’s why before running and managing your company, you need to have a concrete plan on how you do it.
The same thing goes for your marketing funnel. You have to list down the objectives you want to achieve after every marketing campaign you run online. Besides that, you also have to be clear with your target audience.
Of course! You’re not marketing your products and services to all people. You only need to have a particular audience where your prospective customers will be coming from, and they will be your target for your marketing campaigns using a marketing funnel.
Once the objectives and the target audience are set, you’re good to go for the next step, creating an effective landing page.
What’s a landing page, and what does it do?
When you’re running a marketing campaign, there will be buttons that your potential customers need to click. It could be signing up for an email subscription, setting up a schedule for a webinar, and even learning more information about the products and services you offer.
Whenever your audience clicks these buttons, they will be directed to a particular landing page you’ve created. That’s why your landing page should contain all the necessary information that your prospective customers need to know.
On top of that, it should also highlight the benefits they’ll be getting from what you offer and proper education on how they can proceed with processing payment for completing a purchase. Besides that, your landing page should also have a form for people who’ve reached that part to provide the necessary information you can use to contact them.
After establishing an effective landing page, what’s next you should do?
Here’s the part where you have to do your best to make your marketing campaign enticing. It’s not just presenting your products and services to potential customers; you’re building value into them.
You then have to make an offer that will make your audience check your ad and take time to read it. That’s why it’s more than offering, it’s creating a need for people who might be benefiting from your business. Don’t worry because funnel marketing will give you everything you need to tailor your marketing campaign from its design to the best offer you can provide to your existing and potential customers.
Moreover, whenever they say no to your offer and they already provided you with their email address, you can always send them a series of emails tailoring the best offer based on their current needs. You can even inform them about whatever promotions and special deals you’re running in your business that they can take advantage of.
On top of that, there’s more you can do to win them over!
You can share a product demo to educate people on using your products the right way or post a particular video showing how the service gets done. It aims to highlight the best benefits they can get and enjoy from your business.
In addition, whenever they decide to take your offer, you can upgrade or downgrade. Upgrading a product or service means your customers are getting more from it, and you’re getting more sales in return. On the other hand, downgrading isn’t about losing something; it’s giving your customers what they currently need. Hence, instead of losing them, you give them the option to stay.
Takeaway
Owning and managing a business can be challenging for people who don’t have enough knowledge and skills to do the job themselves. However, with this innovative trend of a marketing funnel, you can guarantee affirmative results. Hence, whenever you decide to maximize the potential of increasing your sales and doubling your revenue, always remember the things discussed above and apply all of them to your business.
By Julios A. Bacalla, LPT
Content Writer/Virtual Assistant
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What is Funnel in Marketing and How to Increase Sales Using This Marketing Concept.
Professional freelancer and webmaster.
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