Volvo has brought the Northern Lights into its most luxurious car, with a new S90 Ambience Concept promising maximum sensory sway for those who have a driver to focus on the road. Set to debut at the Beijing Auto Show in China, the concept car shows what Volvo describes as a luxury beyond just materials and design.
Instead, the goal is to engage with passengers’ senses in a more fundamental basis. “The design explores how people feel inside the car and enables them to influence their own mood and well-being,” Robin Page, head of design at Volvo Cars, claims.
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